Google AdWords can be an amazing tool the generate more business, however it can also generate huge sums of unwanted and unnecessary spend. I will teach you the tricks of the trade when it comes to online advertising so you don’t have to make the mistakes that over 90% of business do make.
In this course you will learn the fundamentals of pay per click advertising from planning to optimisation via strategy, set-up, research, implementation, reporting and analysis. We also cover:
•Planning, Preparation and Strategy of your Online Advertising Campaign
•Setting up your first account, PPC campaign and your billing within Google Ad-words
•Ability to research keywords, advertising copy and landing pages
•Reporting on performance of your advertising Campaigns
•Optimisation of your campaigns
What are the requirements?
•Basic understanding of computing
What am I going to get from this course?
•Learn how to create , manage and optimise Google AdWords campaigns
•Avoid unnecessary mistakes within your AdWords setup
•See how it works with practical business driven examples
What is the target audience?
•You are responsible for marketing in your organisation and wish to enhance your knowledge and skills in Digital Marketing
•You want to use online strategies to build new revenues and markets for your company
•You are planning a career move that will be enhanced by a programme in digital skills
•You are responsible for understanding how Digital Marketing can impact your organisation’s bottom line and improve customer service, no matter if you are working with a global corporation or a small to medium enterprise (SME)
•You want a to enhance your career potential in this highly sought after area of business